I finally bought a few of the new Wet n’ Wild eyeshadow palettes and I have to say, the uber affordable line has really stepped up their game. I was resistant to trying these despite the good reviews because the name reminds me of high school when I would walk around with their $.99 eyeliner running down my face. But since then the company has given their brand a complete over haul. To the point where the look and quality of the products is almost – dare I say it – good! This is great news for young girls everywhere looking for highly pigmented shadows for a price they can afford on what they make at their after school job.
The Good: The eyeshadow trios are a fantastic deal. For $2.99 you get everything you need to create an entire eye look – a lid, crease and highlight color – in one palette. And the quality is surprisingly good. The colors are vibrant and easy to blend, especially if you use a base such as the Nyx jumbo eyeshadow pencil first. Check out the stunning look my girl (and Wet n Wild ambassador) BrilliantBrnette81 did on YouTube for an example of what these shadows can really do once you’ve got the technique down! The palettes are also super compact so they will easily fit in your clutch or makeup bag for touch-ups on the go. And because so many stores carry the Wet n Wild line, you can find these pretty much anywhere.
The Bad: While the packaging is compact, it is a tad flimsy. Which is to be expected given the affordable price, but the shadows break easily as a result (see exhibit A below) and are a bitch to clean up once they do.
My suggestion is storing the palettes together with a rubber band so they don’t bounce around in your makeup drawer or bag as much. And for the love of God, don’t EVER drop them! At the very least the price makes them easy to replace, but no one wants to waste perfectly good eyeshadow. That would just be a crime against beauty!
Final Verdict - Love it!
Get it: Most drugstores nationwide. For a complete list, check out the Wet n Wild website.